Background

Role: Designer

Target: legislatures + general public

Date: December 2020

The National Young Farmers Coalition aims to inform people about their organization and gain support for young farmers. Their biggest obstacle facing the NYFC is land access with the price of land continuing to increase. The objective of this project was to develop a call to action campaign for the Shenandoah Valley Young Farmers Coalition, a chapter of the NYFC. The background and data provided for this campaign was meant to communicate the organization’s goals and appeal to legislatures who impact the organizations day-to-day. Using the client’s original color palette and images of nature, I organized the provided information in a way that is digestible and aesthetically pleasing, for example the infographic created for the print deliverable.